UX/UI Design
Graphic Design
Industrial Design
UX/UI Design
Graphic Design
Industrial Design
Swatch Telecom Biel/Bienne, Switzerland
Swatch Telecom AG
Product Packaging, 1998
In Europe, Swatch designed and marketed more than just their famous watches. In the late 90’s, they also sold a range of telecom and products such as telephones, answering machines and pagers.
This is a two-piece package for the German and American market versions of the Swatch 'Beep Box' pager. The outer shell is made of 0.7mm PVC sheet which was litho printed in six colors.
The inner structure is a single sheet of printed E-flute corrugated cardboard, which forms a strong container that holds the product firmly in place by means of folds and die-cut slotting .
The package and all of its contents: User manuals, registration card, belt clip, lanyard, battery and a pad of contact cards.
The Swatch ‘Twinphone’ corded telephone, ‘Beep Box’ pager, Cordless telephone and the ‘Swatch Record’ answering machine.
Outer PVC Shell
Outer PVC box proof. The transparent nature of the material creates a beautiful dimensionality when assembled.
Initial Design Sketches
Packaging is intended to be playful and eye-catching on retail store shelves. Many forms of the outer shell design were considered, and materials had to be recyclable and sustainable.
Production Packaging
Final packaging for the American market (Orange Theme)
Final packaging for the German market (Blue Theme)
Inner Cardboard Container
Inner pack showing die-cut and fold pattern. Part price was kept low because entire piece was stamped from one sheet of printed E-flute cardboard.
Swatch Twinphone Packaging
Exterior cardboard box die-cut and fold diagram for Swatch Twinphone.
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