UX/UI Design
Graphic Design
Industrial Design
UX/UI Design
Graphic Design
Industrial Design
Personity, Inc. Corporate Identity and Collateral
Personity™ Corporate Identity and Office Signage, 2001-2002
Back in 2002, Personity Inc. was the leader in presence and instant messaging infrastructure technology. Their software platform enabled telecom carriers, enterprises and other service providers to deliver valuable new communications services and applications to their users.
The company was founded in April 2000 to commercialize the results of groundbreaking research in global-scale presence and instant messaging infrastructure for the Internet, conducted at Carnegie Mellon University beginning in January of 1998.
Personity business cards.
Don’t worry, the phone numbers are all bogus.
“Fuzzy P”
The circular logo mark was used for websites, signage, stickers, hats, t-shirts, business cards, and all sorts of business collateral… even a wall clock. The symbol itself became affectionately known among staff as the “Fuzzy P”.
T-Shirts, front and back, 2001
Personity website, 2002
Wall clock, a one-off.
Glassware
Office Signage
Restroom signs with male and female symbols based on the ‘Fuzzy P’
Office Room ID signs
Corporate ID Usage Manual
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